Wrapping up our look at the first SUPERHERO MERCHANDISE catalog that was put together by Ivan Snyder for his mail order operation that eventually transformed into HEROES WORLD. This is the section that transitioned more into published work, books on comics and back issues and the like. And it's worth pointing out that, in 1976, … Continue reading SUPERHERO MERCHANDISE Catalog, Part Three →

Here's the second part of our look at the first SUPERHERO MERCHANDISE catalog, put together for entrepreneur Ivan Snyder by several moonlighting freelancers from Marvel and available through the mail. SUPERHERO MERCHANDISE eventually transformed into being HEROES WORLD, an outlet of which was the very first comic book store that I ever encountered, so I … Continue reading SUPERHERO MERCHANDISE Catalog #1, Part Two →

SUPERHERO MERCHANDISE was a mail order business run by Ivan Snyder that featured, as the name implies, super hero merchandise of all kinds. Snyder operated out of a storefront in New Jersey, which eventually transformed into the first of a series of HEROES WORLD comic book and merchandise stores in the late 1970s. Snyder had … Continue reading SUPERHERO MERCHANDISE Catalog #1 →