Wrapping up our look at the first SUPERHERO MERCHANDISE catalog that was put together by Ivan Snyder for his mail order operation that eventually transformed into HEROES WORLD. This is the section that transitioned more into published work, books on comics and back issues and the like. And it’s worth pointing out that, in 1976, this was really just about all there was in terms of such volumes. The same thing goes for all of the merchandise on the earlier pages–high-quality items such as are ubiquitous today were a real rarity in the 1970s for comic book-inspired merchandise. And there was no death of crappy cheap plastic toys that would have a Superman or Spider-Man sticker stuck onto them in an attempt to make them more appealing to children.