Wrapping up our look at the first SUPERHERO MERCHANDISE catalog that was put together by Ivan Snyder for his mail order operation that eventually transformed into HEROES WORLD. This is the section that transitioned more into published work, books on comics and back issues and the like. And it's worth pointing out that, in 1976, … Continue reading SUPERHERO MERCHANDISE Catalog, Part Three
Here's the second part of our look at the first SUPERHERO MERCHANDISE catalog, put together for entrepreneur Ivan Snyder by several moonlighting freelancers from Marvel and available through the mail. SUPERHERO MERCHANDISE eventually transformed into being HEROES WORLD, an outlet of which was the very first comic book store that I ever encountered, so I … Continue reading SUPERHERO MERCHANDISE Catalog #1, Part Two
SUPERHERO MERCHANDISE was a mail order business run by Ivan Snyder that featured, as the name implies, super hero merchandise of all kinds. Snyder operated out of a storefront in New Jersey, which eventually transformed into the first of a series of HEROES WORLD comic book and merchandise stores in the late 1970s. Snyder had … Continue reading SUPERHERO MERCHANDISE Catalog #1
I ordered a copy of this MARVEL TREASURY EDITION featuring the Fantastic Four from the Superhero Merchandise catalog--or as the firm would later be known, Heroes World. They had bought out Marvel and DC's back-stock of their various Treasury Editions and would sell them for years thereafter, often advertising in the comics themselves. I eventually … Continue reading BHOC: MARVEL TREASURY EDITION #2
Finally, we come to the last comic that I bought on that fateful first trip to a comic book store--the Heroes World in Levittown. I had only just begun reading X-MEN, but this was both an issue #100 (which I already understood to be a milestone issue regardless of the title) and also had the … Continue reading BHOC: X-MEN #100
As I mentioned earlier, my first trip to an actual comic book store, a Heroes World outlet in Levittown, was a huge game-changing event for me. On the way there, I had intended to purchase the earliest issue of FANTASTIC FOUR that they had. This plan was foiled when the oldest FF issue they had … Continue reading BHOC: FANTASTIC FOUR #51
We have reached a seminal moment in my development as a comic book reader. That Friday, my father told me about a new store that he'd head about--he pointedly didn't tell me that it was opening in the same mall where the branch of the Chase Manhattan Bank he was stationed at was located, which … Continue reading BHOC: OFFICIAL MARVEL INDEX #4
A new issue of what was rapidly becoming my favorite comic book turned up at my local 7-11, and at this point I was clearly an avowed FANTASTIC FOUR reader, if not truly a full-on Marvel convert quite yet. (That event would take place in a few weeks.) A lot of that had to do … Continue reading BHOC: FANTASTIC FOUR #188
Before the wide spread availability of comic book retail stores, access to comic book merchandise was very hit-or-miss. While most big stores stocked some things, not every single thing that you might want was readily accessible. Beyond that, you might not even be aware that certain things existed. One operation that closed that gap was … Continue reading Superhero Merchandise
The Tom Brevoort Experience 