Blah Blah Blog – The Year That Was: 1998

A post from my Marvel blog of a decade-plus ago, this one talking about circulation figures from the year 1998.

The Year That Was — 1998

April 28, 2007 | 1:00 AM | By Tom_Brevoort | In General

Another week begins another round of odds and ends. Continuing our irregular series of postings on sales figures past, here’s a snapshot from November, 1998, a little bit under a decade ago. There aren’t any issue numbers listed herein, but I can recall that this was the month of the Spider-Man renumbering, when AMAZING and PETER PARKER restarted with new #1s (hence their higher-than-usual position on this chart.)


What’s interesting about looking at these figures from this vantage point is just how similar they are to the numbers of today. We’ve all heard tell that the marketplace has turned around, and that things are better now than they were in the late 90s. And that’s certainly true from a stability standpoint. But these sales figures mirror the sorts of units we’re doing today pretty accurately–in fact, they may be marginally better.

Of course, the big difference between now and then are the additional revenue streams that have opened up. When these numbers were catalogued, Marvel had virtually no collections program to speak of, whereas now TPBs and Hardcovers are a standard part of our publishing plan.

NOV ’98

1 Unc. X-Men — 140111

2 X-Men — 135585

3 Amazing Spidey — 125871

4 Peter Parker — 116545

5 Wolverine — 106244

6 Avengers — 101777

7 Daredevil — 85668

8 Fantastic Four — 84003

9 Capt. America — 77267

10 Mutant X — 76392

11 Aven. Forever — 76189

12 Spidey Chap 1 — 75435

13 Webspinners — 75338

14 Iron Man — 72993

15 Thor — 72757

16 Generation X — 57623

17 Spider-Girl — 56497

18 X-Force — 56195

19 X-Men Liber — 53593

20 X-Man — 52202

21 Iron Man/Cap — 51384

22 Thunderbolts — 50570

23 Cable — 50568

24 Cap SOL — 50405

25 Inhumans — 49301

26 Black Panther — 49191

27 Cap/Citizen V — 48028

28 Punisher — 47992

29 Hulk — 47986

30 A-Next — 46503

31 Slingers — 46323

32 Deadpool — 40226

33 J2 — 37416

34 Alpha Flight — 36696

35 FF Fireworks — 31632

36 Ramp Hulk — 28841

37 Heroes For Hire — 27731

38 Warlock — 21144

39 Union Jack — 18787

More later.

Tom B

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