Continuing our survey of the first issue of PIZZAZZ Magazine, published regionally by Marvel in 1977 before eventually earning full national distribution. PIZZAZZ was intended as an answer to such kids’ magazines as DYNAMITE and was undertaken as a first step towards getting the company out of teh dying comic book business and moving into more lucrative children’s publishing. But things didn’t work out that way.
These original STAR WARS strips (by the title’s regular creative team of Roy Thomas and Howard Chaykin) are probably the best-recalled part of PIZZAZZ.
Of course, Marvel wasn’t above advertising to a captive audience, either.