As we've discussed multiple times in the past, Atlas Comics was Martin Goodman's short-lived publishing endeavor in which he attempted to prove that he, not editor Stan Lee, was responsible for the success of Marvel Comics after the ouster of his son Chip Goodman from the firm. Goodman wasn't so much interested in selling comic … Continue reading Brand Echh: The Scorpion #1
STAR WARS #9 was the third issue contained in that specialty 3-Bag of plastic-wrapped comics that was bought for my brother, who had become a big fan of the film and its characters. We've spoken already about how voracious demand was for these early STAR WARS books in a time when there really wasn't any … Continue reading BHOC: STAR WARS #9
This was the second of three consecutive issues of STAR WARS that we got as a special 3-Bag set months after they had initially seen print. The early STAR WARS books were all reprinted and reissued in tremendous numbers, and it seemed as though every kid of a certain age had at least a few … Continue reading BHOC: STAR WARS #8
The popularity of STAR WARS hadn't even slightly begun to abate, and so even after the run of issues of the Marvel comic that adapted the entirety of the film over six issues had been reprinted as special 3-Bags, the program continued on beyond that, with the next STAR WARS 3-Bag containing issues #7-9. These … Continue reading BHOC: STAR WARS #7
Continuing our survey of the first issue of PIZZAZZ Magazine, published regionally by Marvel in 1977 before eventually earning full national distribution. PIZZAZZ was intended as an answer to such kids' magazines as DYNAMITE and was undertaken as a first step towards getting the company out of teh dying comic book business and moving into … Continue reading PIZZAZZ #1, Part 2
This issue of CONAN also came to me inside of a plastic 3-Bag purchased at a department store or toy store. As we've covered before, I wasn't at all interested in sword and sorcery comics--they felt too much like history class to me--and so I typically would have traded this book to somebody for something … Continue reading BHOC: CONAN #79
The short mid-1970s history of Atlas Comics represents one of the great missed opportunities in the history of comics. For a brief, shining second, it seemed as though there would be another mainstream publisher in the field, one that would challenge Marvel and DC for supremacy in the marketplace and create greater competition, and by … Continue reading Brand Echh: The Scorpion #3 and the Marvelization of Atlas Comics
One of the more overlooked pioneers of what would come to be called the Direct Sales comic book market was Mike Friedrich. He'd started his career as a writer for DC and Marvel, among others, and eventually became first Marvel's first executive in charge of Direct Sales and thereafter an artists representative. But in-between, he … Continue reading Brand Echh: Star Reach #1
Over the years, DC Comics (mostly while still operating under the name National) would occasionally buy out the rights to characters and titles from other publishers who had either gone out of business or were about to. This is how the original Captain Marvel and his family, Plastic Man, G.I. COMBAT, YOUNG ROMANCE, the Blackhawks … Continue reading 5BC: Five Characters Marvel “Adopted”
I've written here before of the short-lived Atlas Comics line of titles that appeared for a brief year in 1975 before vanishing without a ripple. But just to recount the basics for newcomers: after Martin Goodman sold Marvel to Cadence Industries, his expectation was that his son Chip, whom he'd been grooming for the role … Continue reading Brand Echh – Demon Hunter #1
The Tom Brevoort Experience 