A post from my long-ago Marvel blog concerning how fans stumping in support of OMEGA FLIGHT were sending their communications to the wrong e-mail address.
For the past two weeks, since it became public that OMEGA FLIGHT, the project spinning out of CIVIL WAR, was going to debut as a limited series rather than as an ongoing title, fans have been sending angry letters in to the MHeroes@marvel.com address in the hopes of getting the decision reversed.
Here’s the thing, though: nobody at the MHeroes e-mail address has anything to do with OMEGA FLIGHT, outside of debuting the team in the CIVIL WAR: THE INITIATIVE one-shot in a few weeks. So this is all a lot of wasted effort.
And even if these e-mails (which all come from a centralized petition form, indicating that they all originate from the same place)were to be redirected to the editorial office that’s handling OMEGA FLIGHT, that wouldn’t really help either, as those people aren’t in a position to reverse the stance either.
I think it’s great that fans care enough about the books we’re doing to organize a protest in this manner. But it’s just going to be an exercise in futility (not to mention just plain aggravating for the people receiving these e-mails) if those efforts aren’t directed towards channels that can actually accomplish their goals.
Protestors need to take their cues from the SPIDER-GIRL fans. Now, those cats are organized, and intelligent about what they do, and as a result, they’ve saved that title from cancellation on multiple occasions. How do they do it? Simple–they realize what needs to be done to achieve their goal, and they work to get it done. They know that only an upturn in sales can prevent their preferred title from going under, and so they organize, get the word out, buy additional copies and get them into the hands of new readers, people who are most likely to actually be hooked and pick up subsequent issues. They contact the buyers for bookstore chains, and ask them to begin carrying SPIDER-GIRL, both in single issues and in collected form. And they don’t just whine about it, as most of these fan protestors do–they go out there and get the job done. I can tell you for certain, having seen it in action on multiple occasions, that every time those fans become active, we can track an actual increase in SPIDER-GIRL sales–it’s a significant enough increase to show up. And that’s what makes the difference–and what the fans who protested the end of Priest’s BLACK PANTHER or Dan Slott’s THING or any of a dozen other titles didn’t manage to do.
And let’s get real here, guys: it doesn’t matter how many times you say it, if you care enough about OMEGA FLIGHT to send in an irate, venom-filled letter, then you’re not going to not buy it simply because it’s a limited series. It’s ridiculous to believe we’re likely to be bullied or intimidated by so transparent a threat.
If you want OMEGA FLIGHT to become an ongoing series, then the surest, most certain way of making that happen is to get OMEGA FLIGHT to be ordered into stores well, and to make it sell through well. Because that’s the bottom line–we’re a publisher, and we’re in the business of making titles that people want to read. Anything else is just pissing in the wind.