A post from my old Marvel blog, pointing to a transcript of a Marvel article from Rolling Stone. The transcript is no longer there, but Barry Pearl has helpfully transcribed it here:
Flo Steinberg sadly passed away a few years ago.
Been meaning to upload this link for awhile now, but just hadn’t gotten around to it. This is a transcript of a background article about Marvel that first saw print in ROLLING STONE Magazine in 1971.
It’s a very candid piece, and paints a provocative picture of a then-ten-year-old Marvel Comics and what it was like to work there. Definitely worth the time to read over the four pages.
It’s worth remembering that, in 1971, the notion that we’d still be here reading and talking about many of the same characters would have been ludicrous to most. Comics had always been a cyclical business, and almost everybody in 1971 thought that super heroes must inevitably be on their way out again. That’s why there was such a gold rush on to find the next big genre–sword-and-sorcery looked like it might be a contender, and there were a lot of new mystery (watered-down horror comics without much horror), war and western comics being churned out in this period. But the classic Marvel, Stan’s Marvel, was still seen as something of a fad (even by Stan himself), and the common wisdom was that everybody was going to be doing something else very soon (possibly in another field entirely.) It wasn’t until the 1980s, and the real advent of the direct market as a legitimate means of distribution that most people began to think that the business as a whole might still have a future.
The author, Robin Green, not only worked at Marvel as Stan’s gal Friday a few years previous, but she went on to a career in television, where she’s presently best known as one of the Executive Producers on THE SOPRANOS.
And yes, Flo Steinberg still works here.