Blah Blah Blog – Secret Invasion: Victory!

A post from my old Marvel blog, this one detailing the conclusion of my efforts to annex an office in the DC building.

Secret Invasion: Victory!

August 22, 2008 | 1:00 AM | By Tom_Brevoort | In General

I’m prepared to declare victory in our much-contested struggle to get the Marvel North colors to fly in the DC office where once Jeanine Schaefer worked.

Here’s the story.

Earlier this week, we were visited by Jason Blanchard, the owner of A Comic Shop in Winter Park, Florida. Jason’s one of the most promotion- and outreach-minded retailers I’ve ever seen, and from what he was telling us, his store has really seen a benefit from it. He and his crew have done everything from organizing competing Pro-and Anti-Superhuman Registration protests on the street outside his shop to pulling together his own Skrull Kill Krew to seek out and uncover alien infiltrators in his area—all with an eye to drawing attention and potential customers to his store. He also gives away tons of comics in his area, leaving them pretty much anywhere that people traffic, with directions to his store attached on the inside. As a result of his imaginative approach to retailing, he’s seen his sales continue to grow steadily even in this decaying economy.

But that’s beside the point.

Jason was in town to visit both major companies, to get the nickel tour, meet some people, and speak with the sales reps about some of the strategies that have been working for him. He went to the DC offices first. While he was there, waiting in Dan Didio’s office for the guy to return from some meeting or other, he glanced out the window—and beheld an awesome sight!

There, in one of the windows of the Bank of America building across the way, was a colossal Marvel banner! Jason was quick-thinking enough to snap a pair of photos, which he was gracious enough to allow me to share with you here.

Now, granted, this isn’t quite the same thing as having the Marvel North flag displayed within our new territories. But I’m so tickled by the notion that every time Dan or one of his DC minions gazes out of the windows of their seemingly-impregnable fortress they’re greeted by the sight of a huge Marvel logo, I’m calling an end to the hostilities. From now on, Bank of America will be the new Marvel North! So let it be done!

(And if the person or persons who hung that banner in the window are reading this, drop me a line—I’d love to hear more about it!)

More later.

Tom B

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