It’s relatively commonly known that rock newspaper Rolling Stone did a big cover story on the Marvel Comics phenomenon in 1972, emblazoning a Herb Trimpe Hulk on the cover of the magazine. What is less known (and I didn’t realize this myself until just recently) is that the United Kingdom version of Rolling Stone ran a similar Marvel covers story three years earlier, in their October 18, 1969 issue.
The piece was written by Anthony Haden-Guest, who would go on to write a number of books (and who is the brother of actor Christopher Guest). He was clearly a Marvel true believer during this period, even as he tried to maintain an ironic distance from the material. It’s kind of fun to see him seek out Marvel to find out why the DOCTOR STRANGE comic had been discontinued. (Doc, of course, would come back, and today he’s a matinee idol.) It makes for an interesting snapshot of where Marvel was at a relatively key transition point: Jack Kirby would announce his resignation from the company only a few months after this saw print.