Having dedicated themselves to making strides within the new Direct Sales marketplace, an arena in which Marvel had up to this point been overwhelmingly outselling pretty much everybody, DC produced a number of issues of DC SAMPLER, an overview and preview of their line intended to be given out at comic book specialty stores across … Continue reading DC SAMPLER #3
The first DC SAMPLER must have proven to be a success, because for the next couple of issues, DC did it again--producing a free comic book-sized magazine promoting all of their upcoming series. You can really see that the switch-over to what DC would become was in full swing by this point, and there's a … Continue reading DC SAMPLER #2
By 1983, DC was on a creative upswing. The arrival of new President and Publisher Jenette Kahn had coincided with efforts to expand DC's efforts into the growing Direct Market of comic book specialty shops that had sprung up across the country. At this time, DC's fortunes on the mainstream Newsstand weren't looking all that … Continue reading DC SAMPLER #1
The Tom Brevoort Experience 