
We’re at the point where IRON MAN started to get really good under the creative team of writer David Michelinie, penciler John Romita Jr. and inker and co-plotter Bob Layton. The transformation sort of snuck up on me as a reader at the time. I found that I was enjoying IRON MAN more and more, but it wasn’t such a profound shift that it stood out from everything else that I was buying. Nevertheless, this run on IRON MAN has stood the test of time and today is considered one of the strongest in the character’s history.

One of the main things that this creative team did was to move the strip away from its original Cold War 1960s roots and position it in contemporary times, in the 1980s even though this was just a hair before that. They dispensed with most of the long-time supporting cast, instead bringing in a new crop of characters; Jim “Rhodey” Rhodes, Tony Stark’s pilot, Bethany Cabe, a new love interest, and Mrs. Arbogast, Tony’s executive assistant, among others. They also read the zeitgeist of the times and steered Tony Stark towards being more unapologetic about his phenomenal wealth and genius. Under their hands, Tony enjoyed all of the perks that came with being rich and good-looking, and there was a sense of fun about this that made the audience go along with it. Far from being a tragic figure with a busted heart, Tony Stark became aspirational, even if he couldn’t immediately conquer all of his demons or instantly overcome all of his problems.

The creative team also did something else that was instrumental in making IRON MAN a better read: they treated their lead character as a genuine powerhouse, one who would routinely mop the floors with enemies who once had given him a genuine challenge. The opening to this issue is a good example of this. While the prior issue had concluded with Iron Man on the ropes in terms of setting up an appropriate cliffhanger, this issue’s opening pages are dedicated to Iron Man beating the holy hell out of Blizzard, the Melter and Whiplash, three villains who had vexed him in the past. The action here feels cathartic, as Iron Man is given a personality that makes it clear that, while this isn’t all an absolute cake walk, he’s got the upper hand throughout.

All that said, professional bodyguard Bethany Cabe also holds her own in the fight, and is instrumental of getting Iron man out of the jam he was in at the close of the previous issue. So she’s immediately a more formidable presence as a romantic interest than most we might have seen at Marvel up to this time. This was an era in which the female characters were beginning to get a bit more attention, rather than simply being girlfriends who pined longingly for the hero, who was interested in them but dared not voice that interest. Cabe was a good step forward in this regard, and she consequently made for a much more interesting addition to the cast than many of Stark’s prior girlfriends.

Michelinie and company were also slowly seeding in the notion that Tony’s partying lifestyle was perhaps not entirely under control, and he was seen turning to alcohol or taking a drink much more frequently–as in this sequence where he’s imbibing at 9:30 in the morning. And yes, Stark has troubles here, including the fact that SHIELD is attempting a hostile takeover of his company to insure that Stark International will continue to make munitions for its global peacekeeping efforts. But this was really set-up for the most noteworthy story in this run, which was still a bunch of issues in the future. (Incidentally, the artwork on this particular issue is a bit shakier than usual, as a deadline crunch meant that Layton couldn’t do all of it, and the remaining pages had to be farmed out to assorted hands, including Bob Wiacek, Bob McLeod, Joe Rubinstein and Dan Green. All great inkers, but the shift from page-to-page is noticeable.)

As the story begins to move towards its climax, Iron Man has an appointment to meet with the visiting Ambassador of the nation of Carnelia at the United nations on behalf of Stark International. Bethany is there also, working as the Ambassador’s security. It’s a bit of a P. R. play, one that Iron man isn’t entirely comfortable with. But needs must. Unfortunately, it’s at this point that the mysterious figure who has been behind the recent malfunctioning of Iron Man’s armor chooses to strike. This is Justin Hammer, about whom we know very little at the moment apart from the fact that he’s a shady competitor of Stark’s. Hammer’s tech team has been able to override the systems in Iron Man’s armor remotely a couple of times so far, and he’s after the same contract that Stark International will be getting from Carnelia. So it’s time to throw a wrench in those plans.

I remember being shocked by this final page the first time I read this issue. It’s about as graphic and violent an image as you were apt to see in a comic book under the auspices of the Comics Code, and it took me as much completely off-guard as Iron Man and the rest of the characters. Triggering Iron Man’s repulsors remotely, Hammer blows a big hole through the chest of the Carnelian ambassador, making it look as though Iron Man himself did the deed. Heck of a cliffhanger–and the letters page told readers that the next issue wouldn’t have Iron Man on the run, accused of murder, but rather something else. So I was interested in seeing what that would be.

A good time to be a comic reader.
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Any chance that John Byrne was influenced by Iron Man#124-125 when he had Lex Luthor use solar energy to manipulate Superman’s powers [ Superman#10 ( October 1987 ) ]? I guess Superman got lucky Lex didn’t trigger his heat vision while looking directly at people or person.
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I know he was a fictional character but I feel sorry for the ambassador, his death puts a dark twist on the saying “Never meet your heroes”. I wonder if David and Bob had that in mind when they made the ambassador an Iron Man fan?
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I liked Bethany Cabe and her partner/best friend Ling McPherson. To bad when Marvel Comics Presents was around no one thought team them up with lawyer Jeryn Hogarth’s all female bodyguards in Power Man#65 ( October 1980 –rogue members Jill, Sabrina and the other infiltrators based on Charlie’s Angels ) with Misty Knight and Colleen Wing. I know Bethany, Ling and Jeryn’s all female bodyguards don’t normally deal with the threats that Misty & Colleen deal with but Marvel has its costumed Heroes encounter threats more up their ally. Young me to today has always wanted to see female characters like that in my comics, TV shows & movies. I’m more The Princess ( 2022 film with Joey King ) & Damsel ( 2024 film with Millie Bobby Brown ) than The Princess Bride ( 1987 film ) which I hate because of the princess.
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At the time, I was annoyed by this book, because it was such a break with what had gone before, and I’d liked what had gone before. I wanted more Mantlo IRON MAN, or something like it. Which meant Goodwin-esque, since Bill was so heavily influenced by Archie’s run on the character.
But it really is a textbook example of how to freshen and revitalize a series. That it was a big change was a commercial plus, even if Young Kurt would have preferred otherwise.
We got similar big changes in THOR and CAPTAIN AMERICA, but I was much more positive about those. We actually got two re-sets of sorts in THOR, but the first one didn’t go over well, and wasn’t accompanied by a striking art change, so it got re-re-worked by Walter Simonson.
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I really liked this run. Even early on JRJR’s storytelling was solid though his drawing was uneven at this stage. The action was usually great but quiet stuff could be a little stiff and unconvincing. Case in point the last panel on page 15: Tony is oddly unexpressive while his hair is doing a good impression of the Atlantic Ocean. The inks aren’t helping by being so heavy.
I think JRJR overcame these early shortcomings and became one of the greats by leaning into the exaggeration 100%. His stuff became a lot more confident and exciting.
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jr jr’s early stuff is always a trip to see, love the evolution of his work. layton inking him has a lot to do with the gloss, and it looks great still.
the cover to this issue was a featured image in an official handbook to the marvel universe entry, maybe iron man’s, rhodey era maybe? anywho, at some point as a little kid i realized tha tmany of those images in the handbooks were covers, so i started hunting down the back issues that had them. there was another iron man issue, vs spymaster, where the cover was in the handbook and i managed to track it down, too.
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this was the other iron man issue i remember tracking down from the handbook placement
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David Michelinie remains underrated. Huge fan of his 80’s Marvel work. I always felt like he wrote his stories to play to the artist’s strengths and was especially good when he got to work with the same artist on an extended run, but YMMV. I think this run holds up very nicely.
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This run was the first time I bought Iron Man.
Someone said the challenge after Archie Goodwin cured Tony’s heart was coming up with a different take on the character. As you say, they found one that worked.
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