Blah Blah Blog – Share

A post from my old Marvel blog concerning the enthusiasm that fans have for the things they love that drives them to want to share them.


October 15, 2009 | 1:00 AM | By Tom_Brevoort | In General

Is there anything better than finding some new, special something, and then sharing it with other people who also like it?

I live for those moments, those times where I’ve fallen in love with some new book, or film, or comic, or television series, or whatever, and then somebody says something that makes me think they might be a receptive to that selfsame thing. I’m a pimp, really, when it comes to the stuff I like. As are we all.

Especially the sort of person who, for whatever reason, is drawn to our medium, we love to find like-minded individuals, and to share those things we love. It’s why so many fans go to conventions, or spend so much time online, posting or writing blogs or review columns or digital fanzines. Sure, we like having our tastes validated, and everybody’s got a certain Johnson for the spotlight to some degree. But more fundamentally than that, we like sharing the stuff we love-spreading the gospel, as it were. And we love it when we “turn” another convert.

That’s where all of those urgings to “tell your friends” come from, people understanding that this very basic viral style marketing really works, especially since, when it succeeds, you almost inevitably end up with people who are more dyed-in-the-wool fanatics than they might otherwise be. There are weeks when I live and breathe a new thing, so enraptured am I by whatever goodness it’s about. You need to be careful, of course-you don’t want to turn into that guy who’s always pushing his crap on anybody who’ll listen. You need to be selective. And it’s always a bit of a letdown when you pass something to what seems to be a receptive audience, and then they either don’t see the appeal, or worse, don’t ever quite get around to looking at it. Still, the goodness of the wins outweigh the disappointments of those connections that don’t quite work out.

So be my preachers, blogees. Tell me what you love.

More later.

Tom B

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